In this ever expanding market for night club appearances celebrities must offer up something different. A 12 am DJ set seems to provide some sort of added value to your brand, and perhaps could mean that you can ride the wave for a little longer.
People come and go in this industry, and not everyone is able to keep hold of this champagne lifestyle. One of the original innovators of this, Danny Dyer, gives us the low down on how to stay at the top of the pile, and credit to him has managed to navigate the perils of this lifestyle, and outlive the short lifespan of the PR DJ
But what is motivating these individuals to risk well respected careers in the search for DJ fame?
You may have heard of Elijah as a DJ before, he has in fact been doing it since 2001, but now joining up with Zach Cowie over their mutual love for vinyl the pair have teamed up to form Wooden Wisdom. Their upbeat style of 70s and 80s Disco and House in what they're calling Paradise Garage is something you'd find very difficult not to enjoy.
What we must understand is that it would in fact be really hard to turn down £400, one of those little hampers of Grey Goose and hear people tell you how great you are for three hours. It's very easy money, and although we'd all like to pretend that we wouldn't do it - we all probably would. If there is anything that the club night has truly championed its that it has brought us to within reaching distance of some of the biggest B-list celebrities out there.
With the list ever expanding If you want to make it in this world then you have to provide something more than just an appearance.
